Multivariate Data Analysis for Market Research
Market Segmentation
Brand Image Mapping
Brand Performance Profiling
Price Response and Brand Switching
Regression Analysis & Modelling
Correspondence Analysis
Perceptual Mapping
Key Driver Analysis
Drivers of Brand Choice
Drivers of Willingness to Recommend
Drivers of Customer Satisfaction
Variable Cluster Analysis
Discriminant Analysis
Classification Modelling
Factor Analysis
Choice Modelling Design & Analysis
Brand Price Trade-Off